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Content strategy and content marketing are critical ingredients to successful digital user experiences across the customer lifecycle.
What’s the difference between content strategy and content marketing?
Are you headed into a website redesign or update (which may or may not include a CMS change) ?
Google officially introduced featured snippets in 2016 (AKA answer boxes) as a new way to display search results.
Building long-term relationships with clients is a better way of getting regular work than just looking for work.
Frequently asked questions or FAQs are a fictitious back-and-forth conversation with an ‘inexperienced’ person and a ‘knowledgeable’ person.
There are many ways of working today. The more traditional styles of working are still dominant.
Where are we going? Whether, you’re going overseas, or running a project, planning is key to getting you where you want to go. I’m a big fan of planning.
When we try new things, life changes or we find ourselves in new situations, the need for courage and confidence increases.
At the beginning of every year a bunch of very cool, smart women I know get together for lunch.
Fear turns up in our lives all the time, even when we're not in any real danger. Which can be very confusing.
Career change is here to stay. Research indicates people will change careers between ten to fifteen times during his or her career.
While I was struggling with the decision to leave my job and change the way I worked an interesting article popped up on LinkedIn by Paul Petrone.
When I saw my name and new job title in the long awaited restructure announcement, my heart sank.
I’ve had many roles during my career, but I think I’m most excited about the new path I’m taking now.
Networking is not an exact science. Your next gig could come from anywhere because opportunities are everywhere. We need to knock on doors until the right ones open.