4 reasons your customer care content isn’t helpful
The quality and consistency of information within online help channels is the key to successful customer care. In my experience, there are common mistakes businesses make with digital content that lets them and their customers down.
How much is bad customer care content costing your business?
In my blog so far this year I’ve been tackling the topic of how content ads value to businesses. I now want to share some real-life examples of how bad content can eat away at profits by incurring huge cost to the business.
5 ways content strategy adds value to your business
In my second blog covering how content adds value and income to your business, I discuss how content assets contribute financially to five business needs.
Understanding the value of content
It’s always been hard to calculate the financial value of digital content, especially content like product specs and customer help and support.
How to get started with networking
Networking is not an exact science. Your next gig could come from anywhere because opportunities are everywhere. We need to knock on doors until the right ones open.
3 steps to completing your digital content puzzle
Content strategy and content marketing are critical ingredients to successful digital user experiences across the customer lifecycle.
Content strategy and content marketing are not the same thing
What’s the difference between content strategy and content marketing?
3 steps to planning your website content migration
Are you headed into a website redesign or update (which may or may not include a CMS change) ?
Are featured snippets the new FAQ?
Google officially introduced featured snippets in 2016 (AKA answer boxes) as a new way to display search results.
From corporate to contractor
Building long-term relationships with clients is a better way of getting regular work than just looking for work.
To FAQ or not to FAQ, that is the question?
Frequently asked questions or FAQs are a fictitious back-and-forth conversation with an ‘inexperienced’ person and a ‘knowledgeable’ person.
Flexible working, co-working and the home office
There are many ways of working today. The more traditional styles of working are still dominant.