The quality and consistency of information within online help channels is the key to successful customer care. In my experience, there are common mistakes businesses make with digital content that lets them and their customers down.
In my blog so far this year I’ve been tackling the topic of how content ads value to businesses. I now want to share some real-life examples of how bad content can eat away at profits by incurring huge cost to the business.
In my second blog covering how content adds value and income to your business, I discuss how content assets contribute financially to five business needs.